Petra solano wedding dress

August 25, 2021 / Rating: 4.8 / Views: 966

Related Images "Petra solano wedding dress" (28 pics):

Chase bank logo change

On November 21, 1960, the Chase Manhattan Bank began using a new symbol - an octagon that is still the centerpiece today of the JPMorgan Chase brand structure. Created by the design firm Chermayeff & Geismar Associates, the Octagon is one of the earliest abstract corporate logos, influencing the widespread adoption of abstract corporate identities since its introduction almost 45 years ago. The search for a new symbol began in 1959 when Chase Vice Chairman David Rockefeller selected the design firm Chermayeff & Geismar Associates to develop an abstract, contemporary, and universal symbol to reflect Chase Manhattans increasing global presence, and to accompany the banks new modern world headquarters under construction in Lower Manhattan a sleek 60-story glass and aluminum office building. At the time, the bank was using a complex and cluttered trademark that incorporated branding elements from the firms two main heritage banks, The Bank of The Manhattan Company and Chase National Bank, which had merged only five years earlier to form Chase Manhattan. Its current logo wasnt easily read and was, therefore, perceived as ineffective. Chase wanted a symbol that would be more attractive and identifiable, and, at Rockefellers directive, the designers were asked to invent an abstract iconic form. The Design Chermayeff & Geismar created a logo that was simple, attractive, and timeless. This non-representational geometric form was thought to be best for several reasons: the new modern bank building under construction One Chase Manhattan Plaza was not easily identifiable as a representation. The octagon was introduced in November 1960 to coincide with the completion of One Chase Manhattan Plaza. Along with new Chase Manhattan logotype, it was used in all advertising, publications, stationery, and signage. Press releases and brochures described the octagons dynamic design as a simple yet powerful geometric form embodying a strong feeling of motion and activity. Although self-contained, it is divided in such a way as to suggest forward motion within the framework of control the activity is centered around the square, implying growth from a central foundation At the time, one Public Relations Vice President noted, When the symbol is established by constant use, we believe that people will identify it with The Chase Manhattan Bank at a glance. Evolution of the Logo When first introduced, there were various interpretations of the octagon: a design comprised of parallel lines While variations in the color and typeface have been adopted over the years, the octagon has been in use continuously since its introduction, and remains an enduring symbol of the JPMorgan Chase brand. After the merger with Bank One, research undertaken by the firm concluded that the octagon is a strong symbol for our brand and one that the new firm should carry forward. The new identity currently under development will leverage the octagon while featuring a new word mark using a custom, modern typeface and more contemporary, distinctive colors. On November 21, 1960, the Chase Manhattan Bank began using a new symbol - an octagon that is still the centerpiece today of the JPMorgan Chase brand structure. Created by the design firm Chermayeff & Geismar Associates, the Octagon is one of the earliest abstract corporate logos, influencing the widespread adoption of abstract corporate identities since its introduction almost 45 years ago. The search for a new symbol began in 1959 when Chase Vice Chairman David Rockefeller selected the design firm Chermayeff & Geismar Associates to develop an abstract, contemporary, and universal symbol to reflect Chase Manhattans increasing global presence, and to accompany the banks new modern world headquarters under construction in Lower Manhattan a sleek 60-story glass and aluminum office building. At the time, the bank was using a complex and cluttered trademark that incorporated branding elements from the firms two main heritage banks, The Bank of The Manhattan Company and Chase National Bank, which had merged only five years earlier to form Chase Manhattan. Its current logo wasnt easily read and was, therefore, perceived as ineffective. Chase wanted a symbol that would be more attractive and identifiable, and, at Rockefellers directive, the designers were asked to invent an abstract iconic form. The Design Chermayeff & Geismar created a logo that was simple, attractive, and timeless. This non-representational geometric form was thought to be best for several reasons: the new modern bank building under construction One Chase Manhattan Plaza was not easily identifiable as a representation. The octagon was introduced in November 1960 to coincide with the completion of One Chase Manhattan Plaza. Along with new Chase Manhattan logotype, it was used in all advertising, publications, stationery, and signage. Press releases and brochures described the octagons dynamic design as a simple yet powerful geometric form embodying a strong feeling of motion and activity. Although self-contained, it is divided in such a way as to suggest forward motion within the framework of control the activity is centered around the square, implying growth from a central foundation At the time, one Public Relations Vice President noted, When the symbol is established by constant use, we believe that people will identify it with The Chase Manhattan Bank at a glance. Evolution of the Logo When first introduced, there were various interpretations of the octagon: a design comprised of parallel lines While variations in the color and typeface have been adopted over the years, the octagon has been in use continuously since its introduction, and remains an enduring symbol of the JPMorgan Chase brand. After the merger with Bank One, research undertaken by the firm concluded that the octagon is a strong symbol for our brand and one that the new firm should carry forward. The new identity currently under development will leverage the octagon while featuring a new word mark using a custom, modern typeface and more contemporary, distinctive colors.

date: 25-Aug-2021 22:00next


2020-2021 © b.exo-games.com
Sitemap